May I propose what might be new idea to you? Let us call it 'obedience theory'. Study the articles here for a full diagnosis of obedience theory in full. The theory is about 'obedience'. And when society is ruled by hierarchy, it is the foundation of how people decide on everything else. There may be other factors driving success. But these will be lesser derivatives of obedience. That is to say, obedience to the authority I choose - let's call it my tribe. And being seen to conform to the story of that tribe comes first, before all else, especially abstract principles like morals, facts, saving the planet and truth etc. The wonder of obedience theory is that you do not have to act out your obedience, though that can help(protests, activism etc). The trick is to understand that you will quickly rise more easily and more quickly in the social hierarchy if you can signal your obedience better than the rest. It is all relative. If you can reframe your mind to this,...